Your IP portfolio is a significant resource. It could harm your company and brand if someone else uses it without your permission. Therefore, it is crucial to register your intellectual property rights, implement a plan to check for infringement, and, if required, enforce your rights.
In this article, we will discuss four methods to defend and enforce your intellectual property rights and how trademarking lawyers can help in doing so.
Trade Mark Enforcement: What Is It?
In general, trademark owners are required to exercise their legal rights on their own. The IP Australia is not a body that enforces laws. In addition to the market, owners must carefully watch federal and state trademark publications.
When Should Your Trademark Be Enforced?
A business that has been in business for a while and has a registered trademark that is regularly checked is undoubtedly aware that there are possible infringers all around them. However, this does not imply that every prospective infringer must be pursued with all available means. Simply put, doing so is not practical from a commercial or economic perspective.
Before the dispute escalates to litigation, both parties may use mediation and arbitration to reach an amicable agreement.
Your brand will be protected by Australian trade mark registration, as will whatever reputation you develop for your brand name. Its value increases along with the expansion of your company. Please get in touch with an IP law firm if you’re thinking about trademark protection or protecting your rights against a potential infringer.
Read More: Enforcing Your Trademark In Australia
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